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Why great content marketing is about thinking laterally
Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message. The Dolmio...
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How Ford Motor Company moved from content provider to content creator
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the...
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How News UK ensures its content provokes emotion – whether that’s intrigue,...
For content provider News UK social media has had a huge impact on what and how and what it produces for its readers. The shift in its business has seen big changes as consumers become publishers in...
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Are Bloggers The Key For Customer Engagement Success?
Guest post: By Rotem Dahan, Community Director at BlogsRelease, andDani Finkelstein, Co Founder, BlogsRelease. Customer engagement was a hot topic at this year’s #SMWF Europe. With speakers including...
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The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital...
With #SMWF 2015 now just around the corner, we’ve been catching up with one of our many exciting speakers Tom Edmonds, Conservative Party Director of Digital and Creative. We’ve been asking him his...
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#SMWF launches Digital Marketing World Forum – Coming to Amsterdam this December
The team behind #SMWF, the premier event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum, offering two days of top...
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